I created Souleil in January 2021 as a passion project. At its heart, Souleil explores what makes life meaningful, from hobbies and creativity to rest and reflection. The goal has always been simple: create something that adds genuine value and inspires people to think about what makes their soul shine. It’s thoughtful, purpose-led content — but built with the same strategic care as any brand.
I hosted a weekly podcast exploring everything from personal interests and music to in-depth conversations with guests about their journeys. I handled the entire production process myself – recording, editing and publishing using Adobe Audition, GarageBand and Anchor – with distribution across platforms including Spotify, Apple Podcasts and Google Podcasts. Alongside the podcast, I published a tandem newsletter via Substack, extending each episode’s theme and building a more personal connection with the audience.
Beyond content, I created the brand from the ground up. I designed all logos, typography and visual identity in Adobe Illustrator. Souleil reflects my ability to take an idea from concept to execution, blending creativity, consistency and strategy into something that feels both personal and professional.
harvey 