From 2012 to 2020, I ran and grew several lifestyle, beauty and travel blogs that became a real creative foundation for me. Over eight years, I published 250+ posts, reaching 40,000+ readers – all organically. My travel writing focused on finding beauty both close to home and further afield, blending practical recommendations with personal storytelling to create something immersive rather than transactional.
I managed every element of the platform myself: content strategy, writing, editing, imagery, publishing schedules and audience growth. It wasn’t just about documenting trips – it was about crafting thoughtful, beautifully written pieces that made readers want to explore more intentionally. That consistency over time sharpened my voice, strengthened my editorial instincts, and taught me how to build and engage an audience through quality content.
More than anything, the blog shows my ability to commit to a long-term creative vision and deliver at scale. 250+ posts over eight years isn’t accidental – it’s discipline, curiosity and a genuine love of storytelling.
